{"title":"HOW IT WORKS","description":"\u003cdiv style=\"width: 100%; padding: 20px; box-sizing: border-box; font-family: Arial, sans-serif; color: #111;\"\u003e\n\u003cdiv style=\"max-width: 900px; margin: 0 auto;\"\u003e\n\u003ch1 style=\"text-align: center; font-size: 32px; margin-bottom: 10px;\"\u003eHow It Works\u003c\/h1\u003e\n\u003cp style=\"text-align: center; font-size: 18px; margin-bottom: 30px; color: #555;\"\u003e\u003cspan style=\"color: rgb(255, 255, 255);\"\u003eTurn your café into a stronger brand and increase weekly revenue in 4 simple steps.\u003c\/span\u003e\u003c\/p\u003e\n\u003cspan style=\"color: rgb(255, 255, 255);\"\u003e\u003c!-- PROBLEM HOOK --\u003e\u003c\/span\u003e\n\u003cp style=\"text-align: center; font-size: 16px; margin-bottom: 40px; color: #333;\"\u003e\u003cspan style=\"color: rgb(255, 255, 255);\"\u003eMost cafés lose revenue due to weak coffee branding and low customer spend. We fix that.\u003c\/span\u003e\u003c\/p\u003e\n\u003c!-- STEPS CONTAINER --\u003e\n\u003cdiv style=\"display: flex; flex-direction: column; gap: 20px;\"\u003e\n\u003c!-- STEP --\u003e\n\u003cdiv style=\"padding: 20px; border: 1px solid #eee; border-radius: 12px; background: #fafafa;\"\u003e\n\u003ch2 style=\"font-size: 20px; margin-bottom: 8px;\"\u003e1. Quick Café Check\u003c\/h2\u003e\n\u003cp style=\"margin: 0 0 8px 0;\"\u003eWe analyse your coffee, pricing, and customer flow in 15–20 minutes.\u003c\/p\u003e\n\u003cp style=\"margin: 0;\"\u003e\u003cstrong\u003eYou get:\u003c\/strong\u003e Clear insight on where you're losing money.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- STEP --\u003e\n\u003cdiv style=\"padding: 20px; border: 1px solid #eee; border-radius: 12px; background: #fafafa;\"\u003e\n\u003ch2 style=\"font-size: 20px; margin-bottom: 8px;\"\u003e2. Your Branded Coffee\u003c\/h2\u003e\n\u003cp style=\"margin: 0 0 8px 0;\"\u003eWe supply high-quality coffee under your brand (your label, your identity).\u003c\/p\u003e\n\u003cp style=\"margin: 0;\"\u003e\u003cstrong\u003eYou get:\u003c\/strong\u003e A unique product customers remember and buy again.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- STEP --\u003e\n\u003cdiv style=\"padding: 20px; border: 1px solid #eee; border-radius: 12px; background: #fafafa;\"\u003e\n\u003ch2 style=\"font-size: 20px; margin-bottom: 8px;\"\u003e3. Increase Customer Spend\u003c\/h2\u003e\n\u003cp style=\"margin: 0 0 8px 0;\"\u003eWe implement simple strategies to increase average order value.\u003c\/p\u003e\n\u003cp style=\"margin: 0;\"\u003e\u003cstrong\u003eYou get:\u003c\/strong\u003e More revenue from the same customers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- STEP --\u003e\n\u003cdiv style=\"padding: 20px; border: 1px solid #eee; border-radius: 12px; background: #fafafa;\"\u003e\n\u003ch2 style=\"font-size: 20px; margin-bottom: 8px;\"\u003e4. More Repeat Customers\u003c\/h2\u003e\n\u003cp style=\"margin: 0 0 8px 0;\"\u003eWe position your café as a brand people come back to.\u003c\/p\u003e\n\u003cp style=\"margin: 0;\"\u003e\u003cstrong\u003eYou get:\u003c\/strong\u003e Stronger identity and consistent repeat business.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- EXCLUSIVITY --\u003e\n\u003cdiv style=\"text-align: center; margin-top: 40px; padding: 25px; background: #111; color: #fff; border-radius: 12px;\"\u003e\n\u003ch2 style=\"font-size: 20px; margin-bottom: 10px;\"\u003eLimited Availability\u003c\/h2\u003e\n\u003cp style=\"margin: 0;\"\u003eWe only work with \u003cstrong\u003e5 cafés at a time\u003c\/strong\u003e to ensure results.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- CTA --\u003e\n\u003cdiv style=\"text-align: center; margin-top: 40px;\"\u003e\n\u003cp style=\"font-size: 18px; margin-bottom: 15px;\"\u003eReady to increase your café revenue?\u003c\/p\u003e\n\u003ca href=\"https:\/\/calendly.com\/YOUR-LINK\" style=\"display: inline-block; padding: 16px 28px; background: #111; color: #fff; text-decoration: none; border-radius: 8px; font-weight: bold; font-size: 16px;\"\u003e Book a Free Strategy Call \u003c\/a\u003e\n\u003cp style=\"margin-top: 15px; font-size: 14px; color: #555;\"\u003eOr call: \u003cstrong\u003e07950 914467\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","products":[{"product_id":"coffee-and-tea-example-product-1","title":"GROWTH PACKAGE — £175\/week (MOST POPULAR)","description":"\u003cp\u003eupadte the last one\u003c\/p\u003e\n\u003ch1 data-end=\"2672\" data-start=\"2629\" data-section-id=\"10er03w\"\u003ePRO — £175\/week (MOST POPULAR)\u003c\/h1\u003e\n\u003ch2 data-end=\"2707\" data-start=\"2673\" data-section-id=\"udhyby\"\u003e“Café Growth \u0026amp; Footfall System”\u003c\/h2\u003e\n\u003cp data-end=\"2850\" data-start=\"2709\"\u003eThis is a full revenue system designed to turn your café into a destination brand that attracts more customers and increases weekly footfall.\u003c\/p\u003e\n\u003cp data-end=\"2977\" data-start=\"2852\"\u003eWe combine coffee branding, in-store revenue systems, and marketing strategies to grow your café beyond just walk-in traffic.\u003c\/p\u003e\n\u003chr data-end=\"2982\" data-start=\"2979\"\u003e\n\u003ch2 data-end=\"3003\" data-start=\"2984\" data-section-id=\"17e6qcb\"\u003e📦 What you get:\u003c\/h2\u003e\n\u003cul data-end=\"3427\" data-start=\"3004\"\u003e\n\u003cli data-end=\"3036\" data-start=\"3004\" data-section-id=\"wwo4o5\"\u003eWeekly premium coffee supply\u003c\/li\u003e\n\u003cli data-end=\"3096\" data-start=\"3037\" data-section-id=\"hcy3wk\"\u003eFull café-branded coffee line (your coffee, your label)\u003c\/li\u003e\n\u003cli data-end=\"3172\" data-start=\"3097\" data-section-id=\"19178hp\"\u003eRetail setup strategy (turn coffee into a branded product in your shop)\u003c\/li\u003e\n\u003cli data-end=\"3229\" data-start=\"3173\" data-section-id=\"1a4nkmi\"\u003eAdvanced upsell system (increase spend per customer)\u003c\/li\u003e\n\u003cli data-end=\"3280\" data-start=\"3230\" data-section-id=\"1gp0ozc\"\u003eMenu \u0026amp; pricing optimisation for maximum profit\u003c\/li\u003e\n\u003cli data-end=\"3330\" data-start=\"3281\" data-section-id=\"hm23ao\"\u003eLocal marketing strategy to increase footfall\u003c\/li\u003e\n\u003cli data-end=\"3385\" data-start=\"3331\" data-section-id=\"qxg20z\"\u003eSocial media promotion strategy to drive awareness\u003c\/li\u003e\n\u003cli data-end=\"3427\" data-start=\"3386\" data-section-id=\"1xd1vgj\"\u003eOngoing support to grow café identity\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"3432\" data-start=\"3429\"\u003e\n\u003ch2 data-end=\"3477\" data-start=\"3434\" data-section-id=\"25p3v6\"\u003e🎯 Why this is powerful for café owners:\u003c\/h2\u003e\n\u003cp data-end=\"3567\" data-start=\"3478\"\u003eWe help cafés stop relying only on walk-ins. Instead, we create a system where customers:\u003c\/p\u003e\n\u003cul data-end=\"3660\" data-start=\"3568\"\u003e\n\u003cli data-end=\"3590\" data-start=\"3568\" data-section-id=\"1vp1fqg\"\u003ecome in more often\u003c\/li\u003e\n\u003cli data-end=\"3615\" data-start=\"3591\" data-section-id=\"m7m9wn\"\u003espend more per visit\u003c\/li\u003e\n\u003cli data-end=\"3660\" data-start=\"3616\" data-section-id=\"1ai9ecl\"\u003eand buy your branded coffee to take home\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"3723\" data-start=\"3662\"\u003eYour café becomes a \u003cstrong data-end=\"3722\" data-start=\"3682\"\u003ebrand people recognise and return to\u003c\/strong\u003e.\u003c\/p\u003e\n\u003chr data-end=\"3728\" data-start=\"3725\"\u003e\n\u003ch2 data-end=\"3746\" data-start=\"3730\" data-section-id=\"1s4x2vs\"\u003e🚨 Core idea:\u003c\/h2\u003e\n\u003cp data-end=\"3804\" data-start=\"3747\"\u003e\u003cstrong data-end=\"3804\" data-start=\"3747\"\u003eYour coffee. Your label. Your café becomes the brand.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"3935\" data-start=\"3806\"\u003eWe help you turn your coffee into a product customers associate with your business—not a generic commodity they can buy anywhere.\u003c\/p\u003e\n\u003chr data-end=\"3940\" data-start=\"3937\"\u003e\n\u003ch2 data-end=\"3955\" data-start=\"3942\" data-section-id=\"69pwkw\"\u003e✅ Outcome:\u003c\/h2\u003e\n\u003cp data-end=\"4055\" data-start=\"3956\"\u003eMore footfall, stronger brand identity, higher spend per customer, and a new retail revenue stream.\u003c\/p\u003e","brand":"Café Ciro UK | B2B Coffee Supply for Independent Cafés","offers":[{"title":"Default Title","offer_id":53623577968979,"sku":null,"price":175.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1067\/5322\/9139\/files\/5.jpg?v=1777621301"},{"product_id":"coffee-and-tea-example-product-2","title":"🥉 STARTER PACKAGE — £65\/week","description":"\u003ch2\u003eCoffee Supply \u0026amp; Brand Foundation System\u003c\/h2\u003e\n\n\u003cp\u003e\u003cstrong\u003eA weekly coffee supply system designed to stabilise your quality, reduce inconsistency, and build the foundation for a higher-performing café.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis is the starting point for cafés that want reliable supply today and a pathway to a stronger, more profitable coffee identity over time.\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003ch2\u003e📦 What you get:\u003c\/h2\u003e\n\n\u003cul\u003e\n\u003cli\u003eWeekly premium coffee supply for consistent service\u003c\/li\u003e\n\u003cli\u003eReliable stock planning to reduce shortages and waste\u003c\/li\u003e\n\u003cli\u003eConsistent flavour profile tailored to your café\u003c\/li\u003e\n\u003cli\u003eBasic brewing guidance to improve drink quality\u003c\/li\u003e\n\u003cli\u003eStaff barista consistency support (standards \u0026amp; workflow)\u003c\/li\u003e\n\u003cli\u003eSimple coffee presentation guidance for better customer perception\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003chr\u003e\n\n\u003ch2\u003e🎯 Why this matters for your café:\u003c\/h2\u003e\n\n\u003cp\u003eInconsistent coffee quality is one of the biggest reasons cafés lose repeat customers and margins.\u003c\/p\u003e\n\n\u003cp\u003eThis system ensures every cup served meets a consistent standard—building trust, repeat visits, and a stable foundation for growth.\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003ch2\u003e⚠️ Key position:\u003c\/h2\u003e\n\n\u003cp\u003eThis is not just a coffee supply service. It is the \u003cstrong\u003efoundation layer\u003c\/strong\u003e for cafés that want to later scale into branding, retail coffee sales, and higher-margin systems.\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003ch2\u003e⬆️ Upgrade path:\u003c\/h2\u003e\n\n\u003cp\u003eMost cafés move from this foundation into our full growth system to increase revenue per customer and build a café coffee brand.\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003ch2\u003e✅ Outcome:\u003c\/h2\u003e\n\n\u003cp\u003e\u003cstrong\u003eStable supply, consistent coffee quality, reduced waste, and a stronger base for café growth.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Café Ciro UK | B2B Coffee Supply for Independent Cafés","offers":[{"title":"Default Title","offer_id":53623578034515,"sku":null,"price":65.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1067\/5322\/9139\/files\/coffee-tea-natural-7.jpg?v=1777620842"},{"product_id":"coffee-and-tea-example-product-3","title":"🥈 GROWTH PACKAGE — £125\/week","description":"\u003ch2\u003e“Coffee Identity \u0026amp; In-Store Revenue System”\u003c\/h2\u003e\n\n\u003cp\u003e\u003cstrong\u003eIncrease spend per customer and create a café-branded coffee product that drives additional in-store revenue.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis system transforms your café from a coffee seller into a \u003cstrong\u003ebranded revenue-generating experience\u003c\/strong\u003e, increasing both customer spend and product sales.\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003ch2\u003e📦 What you get:\u003c\/h2\u003e\n\n\u003cul\u003e\n\u003cli\u003eWeekly premium coffee supply (consistent quality \u0026amp; margins)\u003c\/li\u003e\n\u003cli\u003eYour own café-branded coffee bags (turn coffee into a retail product)\u003c\/li\u003e\n\u003cli\u003eIn-store retail setup to generate extra revenue per customer\u003c\/li\u003e\n\u003cli\u003eStaff upsell system to increase average order value\u003c\/li\u003e\n\u003cli\u003eMenu \u0026amp; pricing optimisation to improve profit margins\u003c\/li\u003e\n\u003cli\u003eSimple marketing guidance to promote your coffee identity\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003chr\u003e\n\n\u003ch2\u003e🎯 Why this works:\u003c\/h2\u003e\n\n\u003cp\u003eInstead of selling only drinks, your café starts selling a \u003cstrong\u003ebranded coffee experience customers can take home\u003c\/strong\u003e.\u003c\/p\u003e\n\n\u003cp\u003eThis increases:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAverage customer spend\u003c\/li\u003e\n\u003cli\u003eIn-store retail sales\u003c\/li\u003e\n\u003cli\u003eCustomer loyalty \u0026amp; repeat visits\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003chr\u003e\n\n\u003ch2\u003e⚠️ Key shift:\u003c\/h2\u003e\n\n\u003cp\u003eYou are no longer just a coffee shop—you become a \u003cstrong\u003ecoffee brand with an in-store revenue system\u003c\/strong\u003e.\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003ch2\u003e✅ Outcome:\u003c\/h2\u003e\n\n\u003cp\u003e\u003cstrong\u003eHigher average spend per customer, increased profit margins, and new retail revenue inside your café.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Café Ciro UK | B2B Coffee Supply for Independent Cafés","offers":[{"title":"Default Title","offer_id":53623578067283,"sku":null,"price":125.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1067\/5322\/9139\/files\/Cafe_Ciro_Uk_Quatamala_Coffee_9.jpg?v=1777627160"}],"url":"https:\/\/cafeciroukb2b.com\/collections\/how-it-works.oembed","provider":"Café Ciro UK | B2B Coffee Supply for Independent Cafés","version":"1.0","type":"link"}